Control the message and your enemies can't use it against you...

Summoned to a Texas court last fall, DeLay was fingerprinted and photographed like a common criminal. But what a mug shot. Immaculately groomed in jacket and tie, DeLay grinned from ear to ear, looking more like he had just won the lottery, rather than someone who was facing charges of money laundering. That was the point: control the message and your enemies can't use it against you.

Straight from the AP -- Lessons from The Right.