Finally

The British Broadcasting Corp. celebrated the debut of the BBC World News channel on U.S. cable systems Thursday by unveiling plans to launch a one-hour morning newscast aimed directly at stealing viewers away from the traditional network news programs and gabfests dominating that period.

Instead of the usual fluff that's become the bread and butter of such U.S. network programs as The Today Show and Good Morning America as well as Fox and Friends, the BBC's World News Today will deliver news of serious global import by drawing on the network's vast resources, including three times the number of reporters stationed around the world as CNN.

"What we're not setting out to do is carve a niche that reflects America back to Americans," anchor George Alagiah told the Associated Press. "What we're trying to do is reflect the world back to Americans."

Word.